Article 36: Developing High Achievement Motivation in Athletes
- Cheryl McCormick

- Apr 14, 2024
- 3 min read
Updated: Aug 21, 2025

As a leading sport organization in both academic and athletic development among coaches and athletes, one of our key goals is to help athletes reach their full potential and achieve optimal performance. And a crucial element in achieving this is instilling a high level of achievement motivation in athletes. But, what is achievement motivation?
Achievement motivation is the desire to excel, to succeed, and to strive for excellence in everything one does. It is what drives athletes to set ambitious goals, work tirelessly towards them, and stay motivated even in the face of setbacks and challenges. Slightly different than internal and external or basic motivation (which is the most common motivation spoken about in sport).
How Does An Athlete Build Achievement Motivation?
Set Goals
Positive Reinforcement
Mental Skills Training (MST/PST)
Reward/Support Systems
So, how can sport (coaches and athletes) cultivate high achievement motivation in their athletes?
Coaches and athletes, focus on these key points to deliver achievement motivation.
Goal Setting
My go to for athletes and coaches is to encourage athletes to set specific, measurable, achievable, relevant, and time-bound (SMART) goals. These goals should be challenging yet attainable, and should provide a clear direction for their training and competition preparation.
Positive and Realistic Reinforcement
Offer praise and recognition for athletes' efforts and accomplishments. Celebrate their successes, no matter how small, and encourage them to keep pushing themselves to do better.
Cultivate a Growth Mindset (Resilience)
Teach athletes to embrace challenges, learn from failures, and see setbacks as opportunities for growth and improvement. Encourage them to believe in their ability to develop their skills and talents through hard work and dedication. Constructive critisism is also necessary. Coaches should lead, be leaders, and be heard. But coaches should not discourage, be negative, or bring down athletes mentality.
Provide Support and Guidance
Offer consistent support and guidance to athletes, both on and off the field. Help them develop a strong sense of self-efficacy and self-belief, and provide them with the resources and tools they need to succeed.
Foster a Competitive Spirit
Encourage healthy competition among athletes, as it can push them to perform at their best and strive for excellence. However, it is important to ensure that the competition is fair and respectful, and that athletes focus on competing against themselves rather than others. This is very important! Healthy competition!
Recap: I encourage coaches to assist team athletes to develop achievement motivation by first setting clear and attainable goals for each individual athlete. This will give them a sense of direction and purpose. Next, coaches should provide regular feedback and praise for the athlete's progress and effort, reinforcing their belief in their own abilities. Additionally, coaches can challenge athletes to set higher goals and push themselves beyond their comfort zones. This will help them develop resilience and a growth mindset. Coaches can also create a positive and supportive team environment where athletes feel safe to take risks and learn from their mistakes. Finally, coaches can help athletes develop a strong work ethic by modeling hard work and dedication themselves, as leaders! Through these steps, coaches can help team athletes develop achievement motivation and reach their full potential. But, please keep in mind that it is important to get to know your athletes! Yes, each and every one of them. Why? Well, you see, your athletes are what makes up your team. When you expect your athletes to show up, put in the effort, and deliver, they must have a sense of developed cohesion. The athlete to coach cohesion is mandatory! Athletes want to feel safe, want to know their coaches are watching after them, coaching them up to perform to their best, and athletes need to have trust, first! As I always recommend my coaches get to know their players, I encourage you to do the same. Take the time during off season (and while you recruit new players to your team) to get to know your athletes. Learn their strengths and weakness. Learn what goals would benefit them and YOU!
By implementing these strategies, coaches can help athletes develop a high level of achievement motivation, leading to improved performance, increased resilience, and a greater sense of satisfaction and fulfillment in their sport. Ultimately, this will help athletes unlock their full potential and achieve success at the highest levels of competition.
-Cheryl McCormick, M.S.S., USATF-1
Want to learn more about what services Coach Cheryl McCormick provides athletes and coaches, please reach out to us at general@gravitationalperformance.org





Comments